Innovative package and label design drives purchase decisions — in person and online.

A cohesive brand strategy drives customers along the path to purchase, but final purchasing decisions are made at the shelf. We understand what it takes to stand out in today’s crowded marketplace and capture attention when it matters most—when customers fill their cart, whether in person or online. We design vibrant packaging solutions that reflect your brand’s story and differentiate your products from the competition, strategically appealing to your target customers.

An effective packaging strategy sells at the shelf.

Custom-Designed for Core Customers

To market their packaging solutions to food manufacturers, Giro Pack, Inc. needed an innovative package design to demonstrate the power of their product on the shelf. Based on psychographic data used to build a buyer profile, Enigma created fresh, vibrant packaging designed to capture the attention of family-oriented shoppers at the point of purchase. Designed with kid appeal, our Enigma designer crafted a series of custom cartoon labels reflecting the values of manufacturers’ health-oriented, core customer base.