Carey Motors of Yakima is the franchise dealership for Lincoln and Hyundai for Yakima, Kittitas, Benton and Franklin Counties. Carey Motors of Yakima has a rich history of serving Yakima, Kittitas, Benton and Franklin Counties with quality vehicles and superior service.

“We have come to place a surprisingly high value on our relationship with Enigma. We know that they not only care greatly about our community, but also about the health and success of our company.
Through intelligent respect, they helped us gain new insight about the market and our business. As a result, we now see today’s world with a much more accurate and reflective vision. Simply put, our decision to partner with Enigma may well be one of our best decisions ever.”
— Pat Carey, Owner of Carey Motors

Challenge
Carey Motors was experiencing a decline in sales over the past several years – why? And, how can we reverse this trend?

Solution
Enigma worked alongside with Carey Motors management, sales and service staff to identify both internal and external issues relating to a declining sales trend.

Enigma performed a comprehensive baseline analysis to assist Carey Motors in examining the behaviors and protocols that positively or negatively impacted their goal. The evidence from the baseline study dictated what research and consumer assessments needed to take place. The research confirmed that the buying behaviors of consumers have changed dramatically over the past 10 years and some of Carey Motors practices did not keep pace with the changing environment of auto sales. As a result, Enigma was able to set a clear direction and properly implement a sound communication strategy that has positioned the dealership for efficient, measurable growth across all departments.